Balefire to Sponsor Two Book Festivals

In support of authors and reading, Balefire Communications LLC will sponsor two book events with multiple authors during September 2021.

The Authors Grove at Belvidere Heritage Day at Garret Wall Park in Belvidere, NJ will include 11 authors signing their books on Saturday, September 11, 2021. The overall event will include the Authors Grove, an antique car show, historic walking tours, a plein air art contest, music and food. This will be the 33rd Belvidere Heritage Day.

The second book event is the New Providence Book Festival, to be held on Saturday, September 18, 2021 on the grounds of the Salt Box Museum in New Providence, NJ. This event will include 16 authors signing their books, a children’s reading hours, several author talks. For more details, go to

Balefire’s support for these events included designing of their logos, managing logistics of the events, as well as creating a free fun packet for all visitors.

Announcements, News

J.R. Bale Speaks to Liberty States Fiction Writers on Book Marketing

J.R. Bale will speak on book marketing on Saturday, November 9th, 11AM at the Edison Library. His presentation will cover marketing considerations when creating a book, building an authors platform and cooperative marketing with fellow authors. The Edison Library is located at 340 Plainfield Avenue, Edison, NJ.

Learn more about Liberty States Fiction Writers at


J.R. Bale Speaks at Women Who Write Conference on Book Marketing

J.R. Bale addressed a group of 75 writers in his afternoon keynote presentation at the annual Women Who Write conference in Madison, NJ on Saturday, September 21, 2019.

In his presentation, he covered marketing considerations when creating one’s book, building an author platform and how to engage in cooperative marketing.

Women Who Write is an organization that support women writers of all genres.

J.R. will be speaking on the same topic at the Edison Library on November 9, 2019.


New Look, New Direction, New Energy

Balefire Communications LLC has been in business since 2001. In that time, we have served many pharmaceutical, agricultural, educational and not-for-profit clients. However, as a creative  director, I became a little world-weary. This happens to all of us from time to time. How does one pull out of a funk and relight the fire? Get a makeover (new logo and website) and a new direction, a new purpose, rekindling the creative spark.

As some of you know, I became an author in the last few years. You can learn more about that at However through my literary journey, I became aware of an underserved market. Many talented authors need a little help in preparing and marketing their books and can’t afford a big full-service marketing agency.

So this is Balefire’s new direction, combining my passion for books and marketing. If you’re not an author, that’s okay. We continue to serve all types of clients, but now with a new energy.