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J.R. Bale Speaks at Women Who Write Conference on Book Marketing

J.R. Bale addressed a group of 75 writers in his afternoon keynote presentation at the annual Women Who Write conference in Madison, NJ on Saturday, September 21, 2019.

In his presentation, he covered marketing considerations when creating one’s book, building an author platform and how to engage in cooperative marketing.

Women Who Write is an organization that support women writers of all genres.

J.R. will be speaking on the same topic at the Edison Library on November 9, 2019.

Announcements

New Look, New Direction, New Energy

Balefire Communications LLC has been in business since 2001. In that time, we have served many pharmaceutical, agricultural, educational and not-for-profit clients. However, as a creative  director, I became a little world-weary. This happens to all of us from time to time. How does one pull out of a funk and relight the fire? Get a makeover (new logo and website) and a new direction, a new purpose, rekindling the creative spark.

As some of you know, I became an author in the last few years. You can learn more about that at www.jrbale.com. However through my literary journey, I became aware of an underserved market. Many talented authors need a little help in preparing and marketing their books and can’t afford a big full-service marketing agency.

So this is Balefire’s new direction, combining my passion for books and marketing. If you’re not an author, that’s okay. We continue to serve all types of clients, but now with a new energy.